If your brand has been looking for a better way to put its products in front of the trucking audience, the holidays are the time to do it. Professional drivers keep America's shelves stocked through the busiest shipping weeks of the year, and they do a lot of their own holiday shopping from the cab, on a phone, between loads.
This season, CDLLife is opening the Holiday Deal Depot: one place where trucking professionals can find exclusive holiday offers from brands that want their business. Partner spots are limited, and the booking deadline is November 14.
Whether you already sell to the trucking industry or you are looking for a new audience to add to your marketing mix, here is why the trucking audience is worth your attention, and how to get in front of it before the year ends.
The Holiday Deal Depot is for brands promoting products, services and offers. Carriers looking to hire drivers can find CDLLife's recruiting options here.
Trucking is one of the largest workforces in the country, and most brands still overlook it. According to the American Trucking Associations, the U.S. had 3.58 million professional truck drivers in 2024, and 8.4 million people worked in trucking-related jobs. Trucks moved more than 72% of all domestic freight tonnage that year.
The way drivers live and work shapes how they shop:
That makes the trucking audience large, loyal and easy to miss with mass-market campaigns.
The Holiday Deal Depot is built for three kinds of brands.
Brands already in trucking. If you sell truck accessories, dash cams, ELDs, cab comfort products, workwear or driver services, the holidays are your chance to close the year strong. A featured holiday deal puts your brand in front of drivers while they are ready to buy, for themselves or as a gift from family.
Brands that want to get in front of the trucking audience. Plenty of products fit life on the road without being "trucking products": headphones, coolers, blankets, snacks, coffee, boots, phone accessories, streaming and audiobook services. If drivers would use it, the Deal Depot is a direct way to introduce your brand to a group your competitors are likely ignoring.
Brands looking to expand their marketing mix. If your campaigns lean on the same broad social and search channels, trucking is a focused niche worth testing. An exclusive offer with its own promo code and tracked link gives you a clear read on how this audience responds, with a budget that starts at $500.
The Holiday Deal Depot is a seasonal collection of exclusive offers for the CDLLife community. It lives in the Deal Depot in the CDLLife mobile app, on a dedicated holiday landing page, and in the CDLLife newsletter. Brands can join at two levels:
| Featured Holiday Partner | Deal Depot Partner | |
|---|---|---|
| Price | $1,500 | $500 |
| Availability | 10 slots only | Open until the booking deadline |
| Holiday newsletter | Featured with your logo, product and link | Included through the newsletter's link to the landing page |
| Deal Depot in the CDLLife app | Yes | Yes |
| Holiday landing page | Top placement | Yes |
| Link to your product or URL of choice | Yes | Yes |
The one requirement: your offer must be exclusive to the CDLLife audience. It can be a percentage or dollar discount, free shipping, a bonus item, a bundle or a free trial.
The best-performing offers are simple, specific and useful on the road. A few guidelines:
Examples that fit the Deal Depot: 20% off seat cushions, free shipping plus a bonus beanie on cold-weather gear, $40 off waterproof work boots, or a free 30-day trial of an audiobook service.
Meet drivers where they already spend time: trucking-focused media, newsletters and apps built for drivers. A specific, exclusive offer performs better than a general brand ad because it gives drivers a reason to act.
Packages start at $500 for a Deal Depot Partner listing. The Featured Holiday Partner package is $1,500 and adds a featured spot in the holiday newsletter plus top placement on the landing page.
Yes. Any brand with a product or service drivers would use can join, from snacks and electronics to apparel and subscriptions.
No. The Deal Depot features exclusive deals on products and services. Carriers looking to hire should see CDLLife's recruiting options.
Any deal not available to the general public: a CDLLife-only discount code, free shipping, a bonus item, a bundle or a free trial.
Only 10 Featured Holiday Partner spots are available, and they are filled first come, first served.
Reserve your spot before November 14.
The trucking industry keeps the holidays running. This year, give drivers a reason to remember your brand. Reserve your Holiday Deal Depot spot before November 14; Featured slots sell out first.
To book, email sales@cdllife.com.